Status Is Everything Campaign 1.0

African American Office of Gay Concerns Status Is Everything is a pioneering HIV testing campaign in the Greater Newark area, targeting African American men ages 18-24 who have sex with men. Funded by the New Jersey Department of Health and Senior Services and the CDC, Status Is Everything is the first HIV prevention and testing social marketing campaign in New Jersey to integrate custom campaign photography, new media and traditional media strategies; mobile marketing, Twitter, Facebook, PSAs and large-scale outdoor media.

Our Solutions:

• Campaign photography
• Campaign identity and brand guide
• Community relations strategy
• Media and community event
• Advertising strategy
• Mobile marketing strategy
• Messaging strategy
• Copywriting and copyediting for all media
• Slogan and tagline generation
• Marketing and promotional collateral
• Social media strategy