Marketing to the New Majorities

FEMWORKS leading edge integrated marketing communications and campaign photography targets new majorities or as we say “the Revenews™”. The proven buying power of the new majority markets is dominating board room agendas as companies both large and small are pointing their marketing budgets towards capturing Revenews dollars. The Selig Center’s 2012 Multicultural Economy report says Black buying power remains consumer trendsetting and reached $1 trillion in 2012, and is projected to top $1.3 trillion in 2017. African-Americans, Latinos, Native Americans and Asian-Americans have a combined buying power of more than $1.9 trillion in 2012. The LGBT community’s buying power surpassed $835 billion in 2011.


You can capture the heart of urban, multicultural and gay communities with a campaign empowered by FEMWORKS photography and creative. Our signature campaign photography delivers impact because it is relatable, meaningful, sensitive and culturally specific. Tell your brand’s story with FEMWORKS campaign photography and creative that represents a diverse and evolving community. FEMWORKS campaign photography has empowered national advertising and editorial features, public health campaigns, diversity and inclusion talent recruitment, and economic and community development initiatives.

The growing multicultural consumer segment is a fresh breath for marketers tasked with increasing market share each year in a reviving economy. It’s been shown that African American and Gay consumers are more likely to buy from and support a company whom they feel represents them and supports their community. A critical element of building relationships is determined by what images a company chooses to communicate to consumers.

Industry experts, Kimberlee S. Williams, CEO and Tamara A. Fleming COO are national consultants and host workshops, webinars, and publish the blog series “The M Word” (Multicultural) on

FEMWORKS is an award-winning national communications agency headquartered in Newark, NJ. We design integrated communications campaigns that have transformed the perceptions of cities and brand, built relationships between stakeholders, and grown community sustainability and the vitality of the local economy. Our touch connects real-every-day people in urban, multicultural and gay communities to our client’s brand, initiative and cause. FEMWORKS core capabilities are multicultural marketing strategy, campaign development, event planning and campaign photography.

FEMWORKS is nationally certified by: the National Minority Supplier Development Council as a Minority Business Enterprise (MBE), the Women Business Enterprise National Council as a Women Owned Business Enterprise (WBE), the National Gay and Lesbian Chamber of Commerce as a LGBT Business Enterprise (LGBTBE), and the New Jersey Department of Treasury as a Small Business Enterprise (SBE). For more information about FEMWORKS visit or call 973-494-9705.

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