Our corporate partners hire us to put their business on the fast track to expanding their share of the multicultural market. In the US the multicultural population is already over 120 million strong and increasing by 2.3 million per year. In the U.S. Hispanics, African-Americans, Asian-Americans, and all other multiculturals already make up 38% of the U.S. population and have a combined annual buying power of over $3 trillion.
African American annual buying power is projected to reach $1.4 trillion by 2018. Further African Americans reportedly spend more on electronics, utilities, groceries, and footwear.
~ Selig Center for Economic Growth, University of Georgia
It is quite possible to seize a place in such an ever-growing multicultural market; all you need is authentic community engagement strategies that flow down from the top management level of your company to your employees and then to your clientele through the marketing team. But you know that it's easier said than done; and that is why we are here!
The number of businesses owned by African American women grew 322% since 1997, making black females the fastest growing group of entrepreneurs in the U.S.
~ Fortune Magazine
Let's work together to devise a corporate marketing strategy that revitalizes your business and helps you to increase your profits through multicultural markets.
Development of a corporate marketing strategy takes place at the highest level of the organizational management. There are no shortcuts in the corporate marketing strategy design and implementation. It takes time to attract new customers and build brand loyalty with revised marketing plans. Considering the importance and sensitivity of this phase, we employ the cream of community engagement strategists who have amazing business foresight and are adept to complex marketing analysis.
Only 3% of the African American LGBT community feel that corporate America does a good job outreaching to them. ~ Community Marketing, Inc., African American / Black LGBT Community Survey
If you are looking for a community engagement specialist who can guide you through the marketing strategy for your business, your search is over!